What Is The Experience Blueprint™?
A 1-day, on-site, interactive workshop where we map your client journey, align your team, and create a company-branded playbook — so you can deliver a 5-star experience consistently, predictably, and profitably.
During the workshop, we’ll:
Define the Ideal Client Experience → Success through the client’s eyes
Role Coaching & Alignment → Every team member sees their impact
Client Journey Mapping → Every touchpoint, from inquiry to warranty
Process Alignment → Fix the hidden gaps that cause breakdowns
Communication Strategy → Build consistent language that establishes trust
Who This Workshop is For?
The workshop is designed for construction and service-based business owners who:
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Lead teams of 2–50
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Want to scale without losing trust, culture, or consistency
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Know reputation is everything — but need a clear system to protect and grow it
If you’ve ever thought, “our work is better than our reputation,” this workshop is for you.
What Makes This Workshop Different?
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Team-based — not just leadership
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Built from the client’s perspective — not just your process
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Tools you’ll actually use — not binders that collect dust
Stats that pack the punch:
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73% of consumers say experience is the #1 factor in their purchasing decisions — ahead of price or product
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86% of buyers are willing to pay more for a great experience
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One bad experience makes clients 2x more likely to leave a negative review than a good one makes them leave a positive review
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Word of mouth drives 5x more sales than paid ads — and it only happens when clients are wowed
👉 Bottom line:
In construction, your reputation is your currency. You can’t afford to leave it to chance.
The New Currency: Trust + Experience
'Great Work' doesn't win the referral anymore.
In today’s economy, people are spending less. And when they do spend, they’re only choosing companies who:
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Have a reputation they can trust
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Deliver a stress-free, confidence-building experience
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Make them feel cared for from day one to warranty closeout
Experience is the differentiator.
That's where the Experience Blueprint™ comes in.
Three Ways to Engage:
Each option begins with the 1-Day Workshop, then builds layers of support:
Your craftsmanship wins the bid.
Your client experience wins the referral.
Client Feedback
"Leyah led a customer experience workshop for my team that was incredibly valuable. She brought structure, clarity, and practical tools that not only helped align my team but also provided a clear path for improving the experience of both current and future clients. The insights we gained have already begun to shape how we operate and how we think about delivering value.
I would highly recommend Leyah & Co. to anyone looking to elevate their customer experience and strengthen their team’s alignment. Her approach is thoughtful, thorough, and impactful."
~Nate Eldon, Eldon Builders
"I had a five star experience with Leyah and Co. She traveled to our town and spent three days with us to teach about leadership and how to adapt our current styles and circumstances to best reach desired outcomes. I would attend another class with her and for sure seek her out for ongoing mentorship. She's a WOW!"
~ Rebecca Robison, McDaniels Construction
Workshop Outcomes
By the end of The Experience Blueprint™ Workshop, your team will:
Share a clear, unified vision for client experience
See how their roles impact every single touchpoint
Eliminate the handoff gaps that frustrate clients
Work together with confidence and accountability
Spot opportunities to create wow moments that spark referrals and repeat business
Leave with a practical roadmap & branded playbook
When your team is aligned, your systems support you, and your clients feel cared for, growth stops being exhausting — and starts being repeatable.
You know your craft.
You build stunning homes, remodels, and spaces people love.
But let’s be honest… construction doesn’t have the best reputation.
Even before a client meets you, they’re already bracing for the worst...
Delays
Miscommunication
Messy Job Sites
Escalating Costs
Feeling Left In the Dark
Here’s the reality:
Reputation and trust decide who gets the job
and who gets left behind.
The Golden Thread Connection
At Leyah & Co., every service ties back to one mission: helping you lead with your client experience.
This workshop is step one in our Golden Thread Framework:
Define the Experience
Build the Systems
Equip the People
Amplify the Results
Sustain the Journey
Most of our clients begin with this workshop and then continue on from there.
👉 This is where reputation shifts from something you hope for into something you design.
About Leyah & Co.
I’m Leyah Valgardson Hostetter, Founder of Leyah & Co.
With 20+ years in construction and service, I’ve helped companies boost reputation, profitability, and team alignment through client experience.
I built this workshop because I’ve seen it firsthand:
when you lead with your client experience, everything else gets easier — growth, profit, and team morale.
Clarity in one day. Includes your CX playbook, journey map, and execution plan.
The Core Workshop —
Your Foundation
Everything in the Core Package plus:
Integration + tools that stick. Includes discovery, client interviews, branded CX collateral, and post-workshop integration calls.
Signature Package —
The Full Experience (Most Popular)
Everything in the Signature Package Plus:
Leadership accountability + momentum. Includes everything in Signature plus one-on-one leadership coaching and 90 days of implementation support.
Full Alignment Package —
Long-Term Impact
FAQ
Yes. For change to stick, everyone needs ownership. We facilitate so the team feels invested, not just directed.
Absolutely. One day of alignment saves months of firefighting and missed opportunities.
Every workshop is tailored — no cookie-cutter templates.
The Experience Blueprint™ is an on-site, in-person workshop for your whole team. We believe the best results happen when everyone is in the room together, collaborating and committing to the same vision.
Everyone who shapes your client experience. Typically, this includes the owner, project managers, sales/design staff, field leads, and office coordinators. We’ll help ensure each person sees how their role impacts the client journey.